Tuesday, May 4, 2010

Checkpoint

This blog began as a self-learning experience for me to get my foot in the door in the blogosphere as a professional on social networking. I'm using this post as a way to review my progress and recapitulate what I've learned as well as what I would do differently if I were to do it over.

I learned that writing a blog in itself really isn't all that difficult like I initially thought. Using what I know from previous classes in writing, research and analysis, I was able to create posts without being too self-conscious. Finding information and posting it became rather enjoyable. One thing I found to be somewhat difficult was the actual promotion of the blog. I have listed links to posts on Facebook, Twitter, Linked In and PROpenMic. If I could do it again I would have tried linking though other ways like tweeting on other people's accounts as well as other social networking sites. My advice to anyone starting a blog would be to post as much as possible, promote yourself as much as possible in as many ways as possible and just put yourself out there and don't be afraid of any sort of feedback, positive or negative.

I have really enjoyed myself writing this blog and I definitely plan on continuing to post; however, the subject matter may change around a little. I'll stretch myself further into social media outside of the use by businesses that sponsor the Olympics. Stay posted for updates and I thank any of you that have read and/or given feedback.

Monday, May 3, 2010

Oil Spilt

As I was browsing my Twitter homepage, I noticed a tweet from the 2010 Winter Olympics people saying there are no changes expected in the BP sponsorship deal, despite a massive oil spill in the Gulf of Mexico. BP signed as a major USOC sponsor, saying the commitment to environmental issues coincides with their own green initiatives.

BP's Facebook page looks a lot like GE's page from my last post with a company description followed by related posts. These related posts; however, are from friends from my own account, most of which were negative. The related global posts follow those from my friends. Many people are outraged by this oil spill, so hopefully this sponsorship will help them cling to some sort of positive reputation after this oil spill catastrophe. I'm thinking BP should have some sort of response on their Facebook page.

Their Twitter account, however, offers frequent updates on the issue. They've tweeted information on a call center created for oil spill-related claims as well as a hotline for those who are interested in the aid for clean-up. I am now very interested in how this will all turn out and I am now following their account so that I may do so. How convenient.

Imagination at Work

Forbes ranked General Electric Company, or GE, as the world's largest company which undoubtedly is a product of countless seriously working imaginations. The company is a Worldwide Partner and exclusive provider of products and services integral to the Games.

According to their website, GE works with the Organizing Committees as well as hosting cities that plays an integral role in producing successful Olympic Games. Their partnership was launched in January 2005 with GE providing infrastructure solutions including power, water treatment, transportation and security, and to supply hospitals with ultrasound and MRI equipment used to treat athletes.

The question that comes to mind is, can the world's largest company effectively use and manage social networking? Twitter research reveals there are many of what seems like random users posting and updating GE's news, but nothing that looks officially run by people at the company.

Their Facebook page offers a description on the company followed by an interesting section offering related posts that global Facebook users have written about the company. Posts range from individuals trying to sell their GE products to others posting news clips covering company products.  I find this is particularly exciting because unless they do some serious screening, it means they are not afraid of what people have to say about them, good or bad. Any feedback is helpful, positive or negative. Even the largest company in the world isn't squashing the public's thoughts or opinions, at least not on Facebook. Kudos GE!