McPartners

Official Restaurant of the Olympic Games, McDonald's can be found on many major social media Web sites such as Twitter, Facebook and MySpace working to enhance their relationship with consumers. They have partnered with the Games for over 40 years and have developed and adapted their approach to reach consumers that are increasingly spending time on social media Web sites.

While a press release from McDonald's Web site said global activities for the Vancouver 2010 Olympic Winter Games officially launched Feb. 11, 2010, I was surprised to see that their first tweet of the day did not mention the Games. Around midday their Twitter Team finally tweeted about the McDonald's Champion Kids for 2010. I noticed they tweet directly with followers which is great because some companies simply tweet their activities and do not respond to their followers! Kudos McDonald's.

As I browsed McDonald's Facebook fan page, I noticed more mention of the Olympics and links to promotions and information regarding their involvement in the Games. There they post a link to their main Web site, but why not a link to their Twitter or MySpace? Also there is a link from their Web site to Twitter, but not to their other accounts. Hmmm...