Monday, March 8, 2010

A Panasonic View

Panasonic Corporation, the Official Worldwide Olympic Partner in the Audio and Visual Equipment category for the Vancouver 2010 Olympic Winter Games as well as the last 20 years, supplied some eye-popping visuals this year. Panasonic's high-definition camcorders and equipment were used to distribute the Winter Olympics footage. This was the first time the Winter games were filmed in HD.

As I typed in 'Panasonic' into the Twitter people search, a plethora of profiles popped up. They have created accounts for different countries and areas including Russia, Australia and United Arab Emirates. Their account dedicated to their Full HD 3D lists the same post in several different languages including English, Spanish, Chinese and Polish. Very cool to combine this all into one account; however, separate language accounts may be easier for users to navigate. I found myself just skipping over the languages I didn't understand and not involving myself into the posts I was able to read.

Panasonic's Facebook page included only three posts about the Games during the event. I would have posted much more but I did like how they posted about certain athletes and not just their product.

As I browsed through Panasonic's different posts, there was much to be desired. I did not feel very included into the Panasonic lifestyle, but just an outsider watching what new products they will be talking about next. They could really work on interacting with their followers on a more personal level. How about tweeting with questions to followers about their favorite products and how their products impact their daily lives? Just a thought.

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