Besides the fact that the Olympics are being shown on NBC, I have noticed the signs that the winter Olympics in Vancouver are upon us. As I was cooking up dinner last week, I noticed the Tyson frozen chicken I was using officially sponsors USA's Olympics. This is just one example of the way a business has chosen to communicate to the public of their sponsorship in the Olympic games. I checked up on the Tyson Foods, Inc. Web site and found this in a press release:
"As the official chicken, beef and pork Sponsor for the U.S. Olympic Team, Tyson will serve as a vital protein source for America's Olympic hopefuls in Beijing and Vancouver. In addition to supplying product to all three U.S. Olympic Training Centers, Tyson protein will help fuel the athletes during the 30 days when the U.S. Olympic Team is in Beijing for the 2008 Olympic Games, including the 16 days of competition.
Their Web site features promotions such as "Eat to Compete" which lists recipes that promote healthy food choices as well as tips and recipes created by U.S. Olympic team chefs:
It's interesting to see how businesses contact their publics and make known what they support and how they go about promoting their interests!
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