Thursday, February 23, 2012

It Has a Name!

I am excited to announce that I have come up with a new name for this blog. As you see above, I decided on the title, A Social Stroll. I came about this name because for one, I wanted to make sure the title had that nice little buzzword 'social' to convey not only the vast social media, but also the cooperative and interdependent relationships between individuals the world over. I chose the word 'stroll' because for one, I love a leisurely walk outdoors and because of my affinity for random research I stumbled upon this gem. The Stroll was a slow rock 'n' roll dance craze from the late 1950s that originated from American Bandstand. This is a small discovery that rolled a few of the little things I appreciate into one: dance, history and finding new information at random. Also, I realize that term stroll in the name lends to how my mind tends to wander where ever inclination directs. Maybe the name should be A Social Ramble. That may paint a clearer picture. You decide.

Transition! (Because I want to share a funny observation from my job.)

I have had a work experience all too similar to the movie "Office Space". Here's the story. I've got my own frosted glass desk here at work and proceeded to decorate it with file holders, a pen holder, a redneck wine glass filled with SweeTarts Jelly Beans, a homemade business card holder using a spring paper clip and a couple sock monkeys wearing sweatshirts. The sock monkeys were gifts from one of my clients. So my desk appears very kid-(and redneck?) friendly. I decided that I might as well complete my desk's look by adding a stapler brought from home. This stapler has been used by many people in my office. I am happy to share such things, after all it's only a stapler, but there's a twist! I was raised in the South where I was taught to say 'please' and 'thank you', especially when giving or receiving items. My stapler was used frequently by one particular co-worker that never used these polite words. So each day, I would get more and more irked when the stapler was taken without asking. Now I don't expect a person to ask every single time, but at least the first time. Almost daily, this stapler usage would occur and it would be returned to another random location from where it was not originally found, another action I found annoying. After weeks of this, it finally dawned on me that I was Milton Waddams from Office Space who is in love his red Swingline stapler. At this point of realization, I had already acknowledged how petty this entire thing was, but continued to feel negatively about it. So I eventually took the dang thing back home which made me feel even more silly about it. I have since learned that this rude stapler user has had their own stapler this entire time, yet claimed there were no staples loaded into it. I found the stapler (staples included), tested its stapling abilities and placed it on top of their desk with a sticky note that read 'Staples Included!' And wouldn't you know, this happens to be a fancy schmancy stapler of the Swingline brand. Finally, I think have solved the silly stapler issue! As I write this post, I think the stapler has yet to be noticed or used, but I have high hopes! No, I do not plan on burning down my office as Milton eventually did, but I do plan to work on my strange issues with manners and stapler usage. These are the fun office antics that I am privileged to experience on any given day. I learned a little bit more about myself and just how far I will (and will not) go for my black, plastic stapler. And as this post demonstrates, I am reminded that I clearly have a highly Type A personality with some minute obsessive-compulsive tendencies. I'm just wondering how far that will get me.

Don't miss my next post where I talk about putting paper and ink cartridges in the printer! (Goodness, I'm full of wise cracks.)

*Update: On the last day I worked for this company, I left that silly stapler as a parting gift. And my issues are resolved!

Wednesday, February 15, 2012

Renewal

Hello Blogosphere!

It's been some time since I've had words with you. In fact, it's been TOO much time. Since the last post (nearly two years ago), I've let this poor blog go and after this long period of neglect, I thought I was going to let it remain defunct. In the back of my mind, I always knew this was not the proper fate for this blog. I mean, what ever did it do to me that would justify me to leave it sitting there with only a handful of posts? It would not do it any justice if I fail to use it for what a blog was created to do: provide fresh content through regular updates. While mulling the fate of the blog around for a while, I was fortunate to come in contact with an accomplished and invaluable individual that I knew could offer the direction I needed. It's people like her that really care about others and I'm grateful to be one of those others. This ally gave me some great ideas and instilled the bit of confidence I needed to start blogging again.

This blog was originally created during PR independent study (overseen by the aforementioned ally) in which I reviewed companies that were sponsors during the 2010 Vancouver Olympic Games and their uses of social media focused around the event. (Hence the title - The Business of Sponsorships: Social Media for the Gold!) It was an opportunity to break into the blogosphere while exploring the world of social media via a relevant topic at that time. It was interesting, fun, new and overall it was a wonderful learning experience. Once I completed the independent study, I dropped it like a bad habit. I somewhat wallowed around wondering what to do after graduating college and finally landed a PR internship at a local marketing agency and suddenly I was too 'busy' to update anymore. The internship turned into a job and before I knew it, I was advising clients on best marketing strategies, social media practices, branding and mixed-media campaigns. And what would you know, I was also educating some clients on blogging, why they would benefit from having a blog and the importance of creating new content for their audience as well as their site's SEO (a website visibility in search engines). In a nutshell, I created a blog with a concentration on social media uses, and now I'm teaching others about blogs and social media uses. This was quite an unforeseen, yet interesting and surprisingly great turn of events!

That being said, I'm back with a different purpose this time. I would like to share some of my experiences now that I've had the opportunity to roam around the marketing industry. Some posts may discuss marketing/social media/PR know-how and some may surprise you with the next amazing event to take place on and around the job i.e. we resolved the iOS versus Android argument. Stay tuned!

I'm very glad to be back. Now on to renaming and redressing the blog. What should I call it?