Since I have already posted on Coca-Cola and McDonald's as the Olympics' official soft drink and restaurant, respectively, I decided to discuss Visa's involvement as the official credit card of the Olympic Games.
The TOP ("The Olympic Partner" program) sponsors pay a boatload for exclusive use of the Olympic rings in advertising and logos. Visa's Web site states they are America's Olympic Team Partner and provide direct funding, promotional support and life skills training to athletes. Through professional events, they also provide the opportunity for Olympic hopefuls to train, compete and earn prize money.
As for Visa's social media involvement, they have an impressive looking Facebook page dedicated to Team Visa Athletes complete with videos, photos and posts packed full of updates on the Olympics as well as the Paralympic Games. With over 105,000 fans, this is a great medium where fans can easily find updates and interact with one another through discussions on posts. I'd say they aced it on the Visa Go World Facebook page.
I was unable to find Visa on Twitter, but hey, it's not for everyone. However, Twitter is such a big deal these days that someone over there in communications should consider adding it to their social media list. I was able to find a list of Twitter users that also uses Visa. It's a small list not created by Visa and I think if an official Visa Twitter page came up, people would be likely to follow. I mean, don't "more people go with Visa"?
Saturday, March 27, 2010
Monday, March 8, 2010
A Panasonic View
Panasonic Corporation, the Official Worldwide Olympic Partner in the Audio and Visual Equipment category for the Vancouver 2010 Olympic Winter Games as well as the last 20 years, supplied some eye-popping visuals this year. Panasonic's high-definition camcorders and equipment were used to distribute the Winter Olympics footage. This was the first time the Winter games were filmed in HD.
As I typed in 'Panasonic' into the Twitter people search, a plethora of profiles popped up. They have created accounts for different countries and areas including Russia, Australia and United Arab Emirates. Their account dedicated to their Full HD 3D lists the same post in several different languages including English, Spanish, Chinese and Polish. Very cool to combine this all into one account; however, separate language accounts may be easier for users to navigate. I found myself just skipping over the languages I didn't understand and not involving myself into the posts I was able to read.
Panasonic's Facebook page included only three posts about the Games during the event. I would have posted much more but I did like how they posted about certain athletes and not just their product.
As I browsed through Panasonic's different posts, there was much to be desired. I did not feel very included into the Panasonic lifestyle, but just an outsider watching what new products they will be talking about next. They could really work on interacting with their followers on a more personal level. How about tweeting with questions to followers about their favorite products and how their products impact their daily lives? Just a thought.
As I typed in 'Panasonic' into the Twitter people search, a plethora of profiles popped up. They have created accounts for different countries and areas including Russia, Australia and United Arab Emirates. Their account dedicated to their Full HD 3D lists the same post in several different languages including English, Spanish, Chinese and Polish. Very cool to combine this all into one account; however, separate language accounts may be easier for users to navigate. I found myself just skipping over the languages I didn't understand and not involving myself into the posts I was able to read.
Panasonic's Facebook page included only three posts about the Games during the event. I would have posted much more but I did like how they posted about certain athletes and not just their product.
As I browsed through Panasonic's different posts, there was much to be desired. I did not feel very included into the Panasonic lifestyle, but just an outsider watching what new products they will be talking about next. They could really work on interacting with their followers on a more personal level. How about tweeting with questions to followers about their favorite products and how their products impact their daily lives? Just a thought.
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